New Zealand


Do you notice your dog scratching, licking, rubbing or gnawing?

With allergic skin diseases, your dog will experience a vicious cycle of itching and scratching. It is very important to take the scratching seriously and stop your dog’s itch sensation rapidly because:

  1. Itching is very irritating for your dog.
  2. The longer they itch, the worse the skin condition becomes and the harder it is to control.
  3. It may result in secondary bacterial infections.

To solve the mystery, your veterinarian may need to perform some tests to rule out possible diagnoses and identify the underlying cause: these tests may include blood tests, skin scrapings, fungal tests, bacterial cultures, allergy testing and skin biopsies.

What to look for?

When your dog has a skin problem there will be signs; often times, more than one. Some important clues to look for if you suspect your dog is abnormally itchy:

  • Excessive licking, chewing, biting or scratching
  • Excessive rolling, rubbing or scooting
  • Foot chewing
  • Hair loss
  • Recurrent ear problems

If your dog is displaying any of these signs, talk to your veterinarian today. Apoquel may be a suitable treatment option for your dog.

What is Apoquel?

Apoquel is the fast-acting itch relief that helps restore quality of life for your dog and you.  This new product is specifically designed for the treatment and control of acute and chronic pruritus in dogs with allergic dermatitis.

Apoquel is:

1. FASTER...

  • Starts to relieve the itch within 4 hours. 
  • Effectively controls itch within 24 hours.

2.  SAFER...

With Apoquel your dog is less likely to suffer from the kind of side effects often seen with steroids.  These include excessive drinking and urinating, weight gain, panting and lethargy.  Apoquel can be used for short term or long term treatment.

Apoquel can be used with many other common therapies, such as:

  • Non-steroidal anti-inflammatory drugs (NSAIDs)
  • Vaccines
  • Allergy shots

3.  EASIER...

Apoquel can be given with or without food, and is available in three different tablet sizes to suit your dog.


APOQUEL is a registered trade mark of Zoetis Inc. or its subsidiaries. ACVM No. A10963. RVM; Available only under Veterinary Authorisation.